Back in December 2008, a leading analyst predicted that, due to the then-burgeoning, now-stabilizing financial crisis, the major business case for many application and infrastructure initiatives was going to align with cost reduction.
And they were right. Nearly every customer I’ve spoken to corroborates the analyst’s prediction. But I submit that there’s more to life than saving money, even in lean times like these. So what, you may wonder, are those things, those compelling drivers for B2B/MFT projects besides getting things done on the cheap?