Whether you offer toothpaste, toys, or tractor parts, making the sale is about managing information as much as it’s about managing physical goods. Merchandising, pricing, and replenishing have to happen in near real-time to keep up with the frenetic pace of the shopping cycle. After all, consumers really don’t care why an item is out of stock or your prices seem too high — they’ll simply defect to a competitor. And if it takes days or weeks to respond to a change in the marketplace, someone else is going to beat you to it.
With the right solution, you can go beyond simple file transfer and demand real-time store-to-corporate and corporate-to-store data updates that give you the visibility you need to optimize pricing, inventory control, and targeted POS coupon and ad generation. You can see what’s happening at each point of sale, quickly get inventory data into your systems, and optimize ordering by pinpointing where data isn’t matching physical reality. And, you can aggregate intelligence up from the POS level for a complete picture of the enterprise, giving you the fastest, most secure way to synchronize your supply network, reduce costly administrative errors and penalties, and detect and correct issues before they become big, expensive problems.
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