This is a transcript of the Axway podcast of the same name.
PALLAGI: Axway’s Connections 2014 event — a summit where Axway customers can network with their peers and Axway experts, hear customer user stories, and get the latest product news firsthand — kicks off on October 22nd and runs through October 24th, 2014 at the Omni Montelucia Resort & Spa in Scottsdale, Arizona. I recently caught up with some of the key folks behind the event and asked them to give us some insight of what attendees can look forward to.
BERRYMAN: The venue is the Omni Montelucia Resort.
PALLAGI: That’s Ajda Berryman, Axway’s Director of Demand Generation in North America.
BERRYMAN: It’s located in Scottsdale, and it’s an ideal location. It’s really beautiful. It’s right up against the Camelback Mountains, surrounding… In the Sonoran Desert, so it’s really beautiful. It’s got a lot of Spanish influence. Great reviews and so forth. It’s surrounded by a lot of activities — hiking, dining, and so forth. We really thought it was a very special resort. We have not been to this resort in the past, and we wanted something new and exciting for our customers. So it’s a lot of cultural feel and taste and unique experience.
SKOOG: The Omni Montelucia is a very intimate, high-end, boutique hotel…
PALLAGI: That’s Mark Skoog, Axway’s Vice President of Corporate Marketing and Communications.
SKOOG: …I’m sure that the people who will be attending the event will find it to be a very memorable experience in a very nice part of the metro area, and just overall a great venue for this type of event.
PALLAGI: And it’s just a twenty-minute car ride from Phoenix Sky Harbor Airport, too.
SKOOG: A wonderful opportunity for customers to network with each other, to network with other industry experts such as Forrester analyst Randy Heffner. And then, also, Axway senior management who will be in attendance throughout the event. We start on Wednesday with a series of workshops specifically geared towards managed file transfer, B2B, and API management for more detailed, hands-on technical experience, and a detailed understanding of the products and what is new, specifically over the past year. We then move to Thursday and Friday to a series of general sessions in the morning featuring Axway CEO Christophe Fabre, covering the topic of governing the flow of data, followed by Paul French and Mark O’Neill discussing the Axway 5 Suite overview and recent enhancements. Then we break into a networking break and demo for about an hour, followed by track sessions that will be broken into four categories covering product, implementation best practices, and two different versions of either customer or industry sessions that will last into the afternoon throughout Thursday.
PALLAGI: There will be demos running concurrently, too, featuring Axway subject matter experts who know everything there is to know about the entire solutions portfolio. So be sure to bring your toughest questions.
SKOOG: Then, in addition, there are a series of networking and other dinners where attendees can learn best practices and talk specifically with other customers to learn exactly how they have used Axway products within their businesses. On Friday we’ll begin the morning session with Forrester research analyst, Randy Heffner, who will be covering APIs and the critical foundation for your digital business ecosystem, followed by a very interesting presentation by Fidelity. Followed up with some new information for this year’s attendees, discussing operational intelligence and driving business value through real-time visibility into transactional data flows featuring the Decision Insight product line which came over to Axway through the Systar acquisition recently completed this year. All in all, a very exciting lineup, and there are multiple customers speaking, as well, discussing their experiences and best practices.
PALLAGI: I asked Ajda to tell us a little more about Forrester’s Randy Heffner, the keynote speaker.
BERRYMAN: A vice president and principal analyst there. He’s been working in this space in application integration, and also working with API management space, for over 30 years. I think he comes with a lot of experience in the industry, of following market trends, of providing professional advice to other companies that are evolving in their integration strategies and looking to the future. Especially, I think, his presentation will be really relevant to all, and I think that the customers will really value being able to even meet with him in person afterwards and have one-on-one meetings with him. I think that’s going to be a huge plus for them.
PALLAGI: And how about the customer presentations? Previous years’ attendees always rave about those. Here’s Marianne Lontoc, a Sr. Marketing Manager for North America Demand Generation at Axway.
LONTOC: We provide some customer speakers who will be talking about their experiences in Axway products and the entire Axway 5 Suite. In API we have a couple customers from Toyota Financial, BMW, and iC Consult, as well as Fidelity for our MFT customers. ING will be speaking, as well as Experian. And for B2B, UTI will be our customer case study as well, just to name a few.
BERRYMAN: You know, last year we had acquired Vordel and so a lot of our customers got to be introduced to our API management offerings and what that brought to the table in A5 Suite. I think this year, with the Systar acquisition, they’ll see a lot more around operational intelligence and the new Axway Decision Insight. I think that will be something exciting and new that customers will look forward to hearing about and seeing the extended offerings in the A5 Suite.
To learn more about Axway Connections 2014 in Scottsdale, Arizona, please click here.
To listen to the podcast on YouTube (audio only), please click here.